Web Content Writing

Web Content Writing

Your website is the public face of your business and of no less important to your success than the Windows logo is to Microsoft. Professional web designers use the same principles as newspapers and glossy magazines when deciding on layouts because these principles are designed to make reading interesting and easy and images are placed to have the greatest effect. But while layout is important if your content is low quality the entire effort will be wasted, like biting into a candy apple and finding a worm.

Up Arrow writers work extremely hard to create the best content possible. We begin with creating attention getting, descriptive titles that are designed to catch a reader’s interest. Two of Google’s ranking factors are the amount of time spent on a particular visit and the number of pages on each site that is visited. This means that content must be created on the first page that makes readers want to delve deeper into the website and internal content must not only be clear and understandable but also include a “call to action” might encourage the customer to buy.

We create content that addresses your readers directly, talks about their needs and how they can fulfill them. Understanding that in most cases we are writing for an international audience our content is clear and as simple as possible, yet complete enough that even if your first language is not English you will understand. Another technique used by our writers is to use examples when describing features and services.

Finally we break up the content into smaller paragraphs and separated by images, graphs and even videos in some cases, allowing users to simply scan the text and review the visuals before investing a great deal of time and effort. Finally, we summarize with another call to action. The program is designed to appeal to our clients potential and current clients by making their visit to the website as helpful and easy as possible.