One of the principle factors used by Google when ranking websites is how many people are “talking about” the website. This does not, fortunately, mean that people are actually talking, it means that the websites link has been shared, usually on several levels, by x number of people over y period of time. This includes links to your website or blog that are found in articles and comments, shares on social media websites like Facebook and Twitter, and actual visits to your website.
While the exact formula used by the search engine giant is a closely guarded secret the general guidelines are common knowledge. It is important that the principles of SEO copywriting are followed when any content is created if the effort of creating the content is not totally wasted. At Up Arrow we follow four basic principles:
- We avoid keyword stuffing. Google has a basic formula for keyword use that we use to guide us in the perfect keyword placement and saturation. We also use both long and short tail keywords and key phrases.
- Balanced, well written and informative content will make other website owners want to use your link. The better the content, the higher the rank of website that will want to link to you. If the content is bad, link building is much more difficult.
- Directory submission is completely impossible if content is not well written and SEO ready. Directories like eZines and Articles Base have editors that will reject a poorly written article or one stuffed with keywords.
- Our clients are businesses and they are in business to make money. Our job is to steer customers to their website who have money and people with money are impressed by professional presentation. Our goal is to make our clients web presence as professional as possible.
SEO copywriting is all about presentation. The article or content must be well written, informative and have an acceptable balance of keywords. It must also be easy to read and flow well from one paragraph to another, from beginning to end. At Up Arrow our writers are all well versed in proper SEO copywriting.