Infographics

Infographics

One of the most widely known facts by anyone involved in internet marketing is that people do not like to read. They love videos and images and they love their data broken down into visual form. This is where the importance of “infographics” comes into play. Instead of presenting paragraph after dense paragraph of numbers, figures and facts, readers much prefer that the writer cut to the chase. Another factor that has to be considered when preparing content is how long the content takes to load. A simple chart can be used to present pages of text however, giving you faster load times, which is another Google ranking factor.

Up Arrow will create visually attractive infographics that are interesting enough for people to pass on to others. This is called creating “link bait” and helps build the number of inbound links that point directly to your website. The packaging of the information makes it much easier for readers to digest and much more likely to share. Creating good quality infographics is an expert task however. Instead of just throwing an image together our professionals actually research the facts and match the presentation to the audience.

We work on the theory that readers are much more likely to share the information if they have a deeper understanding. Infographics touch us as a deeper level that text does, which is one reason for their popularity. When combined with proper article creation and blog writing these tools are becoming more and more popular with all of the best websites because not only do they attract reader’s attention but are more likely to be shared, if well prepared, that an article link. We also know that readers are much more likely to return for more information if their previous visits paid off. When customers have faith in your information they will also have faith in your product or service.